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Avoid "angry" words (slash, limited, damage, harmful) — your customers might already be upset.
Mood
Pages with less than 100 words convert ~30% better than pages with 250+ words.
Be Concise!
The Best!
The best-converting pages tend to have less than 1% of their copy communicating joy (e.g. words like "friendly," "perfect," "happy").
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Salt Lake City, Utah 84111 USA
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Venafi is the inventor and leading provider of machine identity management, delivering innovative solutions for the world’s leading organizations.
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